For many bands, touring brings the exhilarating dream of taking your music on the road. But smooth tours don’t just happen - they require careful planning and insider know-how. Let’s dig into key do’s and don’ts from groups who have logged countless tour miles.
Do: Plot an Efficient Route
Aim for driving distances under 5 hours daily. Short hops between cities are safer and allow for load-ins/soundchecks. Use routing software to optimize and customize based on must-hit cities.
Don't: Wing Your Tour Budget
Map out every cost from gas, food, lodging, equipment rental, and more. Build in 20% contingencies for unforeseen costs. Under-budgeting leads to stress or redlining credit cards fast.
Do: Promote Ahead of Time
Start social media buzz, radio spots, email blasts, and poster campaigns 6-8 weeks pre-tour. Create FOMO and ticket sales momentum. Don't rely only on day-of marketing.
Don't: Attempt Everything DIY
Delegating duties like booking, driving, or merch frees you up for rest and performing. Hire experts like sound engineers too. Trying to self-manage everything often backfires.
Do: Design a Comfy, Functional Van Layout
Maximize sleeping space and storage while allowing sitting areas. Set ground rules on tidiness. Test your loading/unloading flow. A well-planned van prevents tensions.
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Don't: Expect Every Show to Sell Out
From weak local promotion to competing events, uncontrolled factors affect draw. Keep expectations realistic - off nights happen. Focus energy on your killer live show.
With the right prep, touring can be an epic adventure. But for a smooth ride, do your homework and keep your expectations in check. Your fans await!
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