Influential dancehall artist Shatta Wale is appealing for greater unity among Ghanaian music stakeholders to help open more doors internationally. In a thoughtful Facebook post, he called on industry players to jointly address hindrances preventing investment from major music companies globally.
Shatta Wale wrote with concern about factors obstructing the growth of Ghana's music ecosystem - issues like unfavorable policies, inadequate infrastructure, and shortfalls in protecting intellectual property or licensing. He stressed that improving these key areas is crucial to make the environment more conducive for global music bodies.
"It is time for us to work together to create an enabling environment that attracts major global investments and propels our music industry to unprecedented heights, contributing to our national identity and economy," his post read.
The decorated reggae-dancehall singer urged industry decision-makers, creatives and executives alike to collaborate more in rallying for opportunities. By presenting a unified front, he believes more international awareness and participation can be garnered around Ghanaian music.
"By any means necessary, we need to put in efforts to make sure our music is heard globally as Ghanaians," Shatta Wale wrote, emphasizing collective action to make Ghana a force in the global mainstream.
As one of the country's most renowned artists with an independent success story, Shatta Wale's call for solidarity aims to inspire positive change. His post signifies a step in getting key voices to speak out on moving the industry forward cooperatively.
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